Here's a list of the type of reading a futurist does. These are
selections of books that Bob Treadway currently has on his office desk, in his briefcase, or on his
nightstand. These books available for purchase in association with Amazon.com.
Click on the title or the cover image if you're interested in purchasing
the book.
Recommended by my friend and E-mail Alerts recipient Bernadette Walters of Jossey-Bass Saving the Corporate Soul--and (Who Knows?) Maybe Your Own: Eight Principles for Creating and Preserving Wealth and Well-Being for You and Your Company Without Selling Out
- by David Batstone; Hardcover Look for the author's appearance on a 60 Minutes segment. This could be the next book that gets great word of mouth exposure and becomes
a best seller a la "Tipping Point." Without getting too preachy Batstone takes on the basic issue of ethics in corporate environments and offers sound principles that
could help all of us regain our trust in big (and small) business. I especially appreciate the approach to reputation, a term that resonates
with my corporate clients.
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Recommended by fellow futurist John Petersen Out of Control: The New Biology of Machines, Social Systems and the Economic World
- by Kevin Kelly; Paperback An older piece of writing but interesting from the standpoint of technology evolution. I'll report more as I work my way through the volume.
John Peteresen mentioned it to me at last year's World Future Society meeting.
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Picked up through my scanning system: The Social Life of Information
- by John Seely Brown and Paul Duguid; Softcover Here are a couple of guys who believe, like me, in "technology holes" - the gaping areas of human endeavor that will
NOT be replaced by technology. I'm so tired of breathless predictions of a technology nirvana. This is great, practical
reading on what's really happening in our society and our workplace where technology and humans come together
.
Given to me by the author, Eric Chester: Employing Generation Why? by Eric Chester / Hardcover / Published 2002
Eric is a speaking colleague and leading expert on the generation after Gen X. These are the workers who are showing up
in the ranks of workers in a big new way. Eric substitutes "Why?" for "Y" and gives solid advice on how to deal with this
important new segment of our society.
A counter-opinion to the mainstream environmental literature. From a former Greenpeace advocate. So much information
that I'm still revisiting the volume. Absolute must reading if you're in an industry assailed by the "green" movement.
