Business Futurist, Treadway & Associates Business Futurist, Speaker Bob Treadway
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Classics on the Future

These are books we believe are classics in the field of futurism, strategy, and philosophy:

These books available for purchase in association with Amazon.com. Click on the title or the cover image if you're interested in purchasing the book.
  • Good to Great - by Jim Collins; Hardcover
    cover
    "Why some companies make the leap...and others don't" is an appropriate description of this extensively-researched and enlightening book on how to build not just a good, but a great company. Collins is the author of "Built to Last" and sees this book as a prequel to his last effort. The story centers on 11 companies that provided the strongest and best-sustained growth in shareholder value. There are no dot-coms or even General Electrics in the bunch. Surprisingly, these are corporations that perform in some notably overlooked industries like steel, paper, banking, and supermarkets. But the insights about leadership, focus, discipline, niche, and execution make for fascinating reading helped along by Collins' wonderful flair for storytelling. I've worked with three of the clients on the list: Abbott Laboratories, Gillette, and Wells Fargo. This book helps add a new strategic dimension to what I already know about the organizations.

  • Finite and Infinite Games ~
    James P. Carse / Paperback / Published 1994
    cover I have to include this book in my recommended reading. I first read Carse's thought-provoking metaphor of life back in 1985 during a sabbatical. It changed my concept of philosophy, gave me new insights to business, and a wonderful model of how profound thought can be elegantly expressed with simple words. Today I use the book to demonstrate to my speaking and futurist colleagues how one can place an entirely new perspective on an over-described subject. Worth multiple readings.

  • Rewiring the Corporate Brain : Using the New Science to Rethink How We Structure and Lead Organizations - Danah Zohar; Hardcover cover
    Absolutely superb. Must reading for an individual either undergoing or supervising change in an organization. Written with humility and insight. Full of examples from Zohar's consulting work. She is the only author I've ever seen who quotes from my favorite work of philosophy, James Carse's "Finite and Infinite Games."

  • The Art of the Long View : Planning for the Future in an Uncertain World
    Peter Schwartz / Paperback / Published 1996
    cover A classic. Should be on the shelf of any individual involved in strategic planning. Fully explains the technique of scenario development as a planning tool. From the leading scenarist in the world.

  • What is Strategy and does it matter?
    Richard Whittington / Paperback / Published 1993
    Classic work on the alternative approaches to strategy and planning. Although it's academic in approach, Whittington is compelling in his analysis. This is the book I recommend to clients who believe that they should only consider a militaristic, deterministic "we can achieve anything we set as a goal" approach. Whittington provides summary and clarity to the four models of classic, processual, evolutionary, and systemic approaches to strategy that have emerged respectively in the 60's, 70's, 80's, and 90's. Important reading.

  • Books on the future

  • New additions to our book recommendations

  • What books Bob is reading right now.

  • Books we recommend for their broad perspective and usefulness in developing a personal scanning system.

  • Books recommended in our E-mail Alerts and from our subscribers to the Alerts.

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