Business Futurist, Treadway & Associates Business Futurist, Speaker Bob Treadway
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Scanning System

Generalist Sources

Scan a daily newspaper. Recommendation: any U.S. publication over 1 million in circulation

  • USA Today
  • New York Times
  • Los Angeles Times
  • Wall Street Journal

    Scan a newsmagazine weekly. Our recommendations:

  • Economist (best of the pack by far. Written from a global perspective)
  • U.S. News & World Report (probably the least slanted of the alternatives)
  • Time, Newsweek (if you must)

    Scan a business magazine once per month. Our recommendations:

  • Fortune (neck and neck with Forbes)
  • Forbes (Scan, don't read cover to cover)
  • Business 2.0 (The "new economy" and best table of contents layout going)

    Eclectic, Future-oriented Sources

  • Futurist (publication of the World Future Society. Newly improved.)
  • Fast Company (all about the future of business, excellent)
  • Wired (sometimes too hip but jarring in its writing, on the edge)
  • American Demographics (future oriented, best look at the American marketplace)

    Use online sources. Reason: convenience, search engines, portability.

  • New York Times: www.nytimes.com
  • Wall Street Journal: www.wsj.com
  • USA Today: www.usatoday.com
  • Policy Tracking: www.policy.com
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